Founded in 2016, the Japanese company ViCREA offers a wide range of salon-grade shampoos, treatments, and styling aids to help users achieve beautiful, healthy hair. It boasts several successful hair care brands, including &honey, which harnesses the nourishing power of honey for strong, shiny locks. The brand's products are enriched with a blend of manuka, acacia, and raw honey, along with other moisturizing agents (such as royal jelly extract, propolis extract, and hyaluronic acid) to deeply hydrate hair for soft, silky locks. All &honey products are paraben- and sulfate-free to ensure minimal irritation. &honey also offers honey-infused skincare products. Other notable ViCREA brands include Mixim and THERATIS.